Shifting gears to drive B2B eCommerce customer adoption

So you’ve made the decision to move your business online, or maybe you’ve even implemented your first eCommerce platform. Now what?

Opening an online sales channel is a huge benefit for B2B buyers. But changing old habits can be difficult. How do you get your customers to actually adopt better online purchasing processes?

Watch this on-demand webinar as we discuss tips for solving one of the biggest challenges in the shift to B2B eCommerce: Customer Adoption.

Key webinar take-aways:

  • Removing internal resistance - earning buy-in from sales reps and stakeholders
  • Personal touch - Helping customers facilitate transactions and grow confidence
  • Preferred pricing and incentives for online orders
  • Familiarity - mimicking the B2C purchasing experience
  • Intelligent marketing - hyper-focus your campaigns to non-adopters

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