How Product Data Powers Your Ecommerce Strategy

Omnichannel experiences and customer expectations have changed the ways brands, retailers, and manufacturers engage with customers—and the impact of current situations have accelerated many of those changes. These trends drastically change how organizations should think about and leverage their product data to adapt to emerging market realities. 

Hear from guest speaker, Forrester analyst Amanda LeClair about how the role of PIM impacts your eCommerce strategy by powering content that not only provides customers the information they need, but supports compelling experiences. We’ll examine how your product data is a “not-so-secret" weapon in improving your relationship with customers, standing apart from the competition, and driving growth through eCommerce and digital channels.  

Learn from Danish Agro on their B2B & B2C ecommerce approach across 15 languages and how they enrich sales channels with the right Product Data through the Product Information Management (PIM) solution.  

Thava Sabanathan, Dynamics 365 Consultant & Project Manager, will share the challenges they had before, how they approached the project and the results they have achieved. 

Christian Beer, CEO at Dynamicweb, will share his vision on how you can deliver a better digital customer experience and scale ecommerce success through using the Dynamicweb Digital Experience Platform that includes Content Management, Digital Marketing, Ecommerce, and Product Information Management solutions.  

Key webinar take-aways:

  • How PIM can support growth and new revenue streams
  • The rising expectations of customers for Ecommerce
  • How product data impacts customer experience
  • Direct learnings for when starting an Ecommerce project
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